The 1970’s. The decade where designers were putting themselves on the map with their one-of-a-kind collections. The decade where women flaunted their individuality through their style. The decade where most of our current fashion trends were born.

When someone describes the 1970’s my mind always cuts straight to hippies, peace, love, and kumbaya with the flowers and the big glasses. But guys, that was only just a small part. The fashion business was BOOMING. We’re talking about the boom of manufactured clothes, department stores, the mainstream beauty industry, and a whole new generation of young adults to further shape the American culture. Inspiration was coming from all over the place, the Victorian Era, 1920’s-‘30’s flapper fashion, 1940’s pre-war, 1960’s hippie fashion, and designers were taking these trends from the past and bringing them into the new generation. The beauty industry reflected this diversity, complementing the trends of the time; the “barley there” natural look, light blue eye shadow, retro glamor, they are all timeless.

The major historical events of the time really did shape music, fashion, beauty, and culture making this decade one of the most memorable of all time.

When thinking what I was going to write about in today’s blog, I kept going back to the name of our next shade in Artistic Nail Design's BreakOut Beauty collection, “Go Your Own Way”. It is also the name of one of my favorite songs written by Fleetwood Mac in 1977. And given the events of the past year, the beginning of the new decade will go down in the record books right beside the 1970’s. The fashion and beauty trends right now are over the top. Very much like the 1970’s, we are all expressing our individuality through fashion and beauty, and just like those who came before us, we are looking to the past for inspiration.

“Go Your Own Way” to some may look like just another pink shade and not think a thing of it. But when I saw this shade for the first time, I thought of nude and flowy fall looks with a glamorous, pink, and glittery winter moment. This shade is timeless and if you think that pink is not a fall/winter festivities color, think again. Your basic orange and brown, red, and green standard holiday shades are now the shades of yesteryear, because Artistic really went their own way (Haha, I made a joke) and dropped this shade just in time to shake things up this holiday season! 

The shade “Go Your Own Way”, speaks to the individuality of this collection. No, pink isn’t usually associated with holiday, fall, and winter colors. But why shouldn’t it be? I remember a Christmas movie that my little sister and I would watch called Annabelle. It was about this kid and his calf, Annabelle. And the kid’s aunt (I think?) had the most elegant looking pink Christmas decorations. Everything was pink, the tree, the lights, the tensile, even her house dress/robe combo she wore in the movie. (This was a cartoon movie BTW.)

That idea of the pink holiday aesthetic has really stuck with me, so much so that it is even making its way into my fall collections this year! It really does complement the seasons so nicely by adding that subtle pop of color to any look you put together, fashion or otherwise.

As always, I’m sending you all of the good vibes, energies, and love! Stay groovy!